Your Trade Mark – Your Company Identity

By Erica Hill
|
18th October 2021
|
2 min read

With so many goods and services on the market, how do you distinguish your goods and services from your competitors’ and create real additional value within your business? Trade marks are a good way of enabling customers to identify and choose your goods and services – they are a badge of origin.

Think about how much you would be willing to pay for a plain white t-shirt. £10?  But what about a white t-shirt with the Ralph Lauren logo on it or a Nike swoosh? You may be prepared to pay substantially more for it because of the brand’s value. Trade marks are assets which hold the value of your reputation and goodwill.

Registering your trade marks will give you exclusive rights to prevent others from using them without your consent in that field. Once your mark is registered you will be able to use the ® symbol next to your mark which can act as a warning and deterrent to any potential competitors that may want to mimic your goods or services. Like that Ralph Lauren T-shirt, you may even be lucky enough to make more fees by licencing your trade mark or brand. Moreover, the value of trademarks (and other intellectual property) can be recognised in the valuation of your company, boosting your net worth!

How can Haddletons help?

We have experience in helping businesses register and protect their trade marks. We can work with you to identify which trade marks you can register and advise you on the best strategy to maximize their protection. We will even take away the hassle of dealing with the application process.

Whether you are going through a re-branding exercise and need help with your new name and logo, or you have existing trade marks and need help managing them, Haddletons can help!

Contact us on 0333 023 1700 or [email protected] to find out about how we can use our services to help you.

Bryony NB

Author: Bryony Green De Barros | [email protected]

Written By:

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Erica Hill